Quoï Alexander is an interdisiplinary fashion brand based in Paris, France.
His experimental designs are created without the use of traditional sewing; by hand or machine. All construction is handmade as a result of exploring new ways to assemble clothing. Each season he adapts to push the limits of creation techniques.
Quoï Alexander is originally from California, USA where he studied fine arts at Idyllwild Arts Academy. Continuing his education in the arts, he moved to London to study Womenswear Fashion Design at Central Saint Martins.
He acquired his experience at a range of brands including Chanel, Sonia Rykiel, Mary Katrantzou and Alexander Mcqueen before starting his own label. He has been commissioned to create looks for various celebrities and artists such as Tilda Swinton and Luc Besson.
His work has been photographed for top titles such as Vogue Italia, Vogue UK, Exhibition Magazine, and Garage Magazine. In addition, he has been recognized as a finalist for the L'Oreal Paris Fashion grant competition and as the winner of Les Étoiles de Mercedes-Benz prize.
Francesca Burns, Fashion editor of British Vogue, has written about what his work is known for: "Innovative craftsmanship well executed in a fresh and modern way".